Has your company taken a big hit during the pandemic over the past year? Find out how our Zenovate CEO & Founder Amelia Wilco brought her company back from the brink, on this episode of Tech Beat.
If your business was threatened by the COVID-19 pandemic, you’re not alone. The pandemic drastically cut revenue, and for some businesses, also increased expenses in order to facilitate remote work.
In many cases, these factors closed businesses outright — but many others, like Zenovate, essentially went on life support, before being brought back thanks to hard work and careful innovation by their leaders.
Want to know how they did it?
Nexus CEO Earl Foote was joined by Amelia Wilcox on this recent episode of Tech Beat to talk about how she oversaw the recovery of her business over the course of the pandemic:
Before starting Zenovate, Amelia worked as a massage therapist. She knew she didn’t want to open a conventional spa or work solely in therapy forever — eventually, she had the idea for Zenovate.
Zenovate provides a range of wellness services for companies, from teletherapy and massage to meditation and life coaching. Instead of selling massage therapy and associated services directly to clients, Zenovate works with companies to provide health and wellness support for their employees. It was just as Zenovate began to develop and gain steam as a corporate massage therapy provider, with Amelia and her team investing time and money in its’ future, that the COVID-19 outbreak began.
“COVID came out, and not only was our path no longer viable, but our business died over the course of ten days,” says Amelia. “We had a 98% revenue reduction.”
So how did Zenovate survive? Over the course of the episode, Amelia shared her insights:
This past year has taught business owners a lot of different lessons. Key among them is understanding that no matter what happens, the future of your business is in your hands. With the right tenacity, teamwork, and a little luck, a global pandemic won’t necessarily mean the end of your company.