LinkedIn is the most popular business and employment-focused social networking site around. Whether you’re happily employed at a fantastic company or you’re still searching for your dream job, it’s simply a must-join site for your professional future.
LinkedIn users not only have the ability to connect with people in an effort to grow their networks, but users can also connect with companies through the following feature. When you follow companies, you’re able to see:
As you can imagine, this is handy if you’re looking to fill your sales pipeline or find a new job. Prior to connecting with companies, it’s important to consider that there are more than 300 million people worldwide using the social networking site, which means you need to put your best foot forward! If you’re starting a brand new profile, remember the first few lines are the most important – name, title, and most recent positions.
Those first few lines will show up in any search, so you want them to be accurate and informative while giving you a good first impression. Your photo will also show up in any search, so you want to make sure you’re using an updated, clear shot. Another great tip before you start connecting with companies: customize your URL! How do you do this? That’s simple:
When you first join, you’ll have a very long, impersonal URL. This is the time to change it to something more personal and professional. Aim for http://linkedin.com/in/firstnamelastname. If that’s not available, include something like a middle initial or even something alluding to your industry or expertise. This is great for searchability.
Next, write your summary. LinkedIn’s summary section is fantastic for showing off your personality and skills. You can include high-resolution photos, videos, and infographics as needed. Or you can keep it simple with text only – just be sure to stand out. Think of the summary section as your elevator pitch and keep it interesting.
Once you’ve set up your profile, you’re ready to start connecting with companies! So what’s the best way to get started? If you know the niche you want to work or find leads in, look for companies using the search engine. You can either search for a company name directly or use keywords having to do with your niche. Once you’ve found what you’re looking for, click “follow company” to connect.
You’ve Connected with a Few Companies… What Next?
First and foremost, connect with us! Our team is your trusted source for the latest information when it comes to business technology. We have extensive expertise and knowledge of the small to mid-size market; and we’re always sharing tons of great news, tips, and more. What’s next? Well, after you’ve connected with us and a few companies of your choice, follow these tips:
LinkedIn groups are also useful for finding companies. Just search for groups relevant to the industry you’re looking for a job or leads in. You’ll easily find members of groups that are working at relevant companies.
What About Connecting with the Competition?
If you’re connecting with companies for the purpose of building your sales pipeline, should you connect with the competition? This can be a great tactic to help you gain a better understanding of your target market. How so? Once you’re connected, you’re able to view who they’re connected with – from prospects to clients.
Aside from being able to keep an eye on their prospects and clients, you’re also able to get a great view of their marketing strategies, including:
Keep in mind that you’re giving your competitor’s access to all of the same information. For some, it’s worth the risk, especially if you’re able to form a partnership of sorts – trading leads back and forth when they’re not suited to you.