At Nexus IT, we build extensive partnerships with our clients. We provide service above and beyond expectation. With an obsession for providing the best service possible, it's no wonder that Nexus IT is fast becoming the best in Salt Lake City.
Launching a startup is difficult enough on its own but during the COVID-19 pandemic, it’s even more challenging. In our latest episode of the Entrepreneurship Success Formula Series, Nexus IT Consultants’ Earl Foote sits down with Vic Gil, CEO of STRT to talk about branding and marketing strategies to help young startups thrive during the pandemic:
As CEO of STRT, Vic Gil works with plenty of new companies, providing key insight into developing products and brands. Here are a few tips he shared in this episode of the Entrepreneurship Success Formula Series:
As the leader of your startup, you have to have a high-level view of everything that’s going on. While your background may be in marketing, sales, or something specific, you can’t focus solely on that one effort; you have to balance the many parts of your organization and learn when to prioritize what.
When you know the problem you’re trying to solve, and who else is trying to solve it, you can determine what Vic calls a “position”. It’s your take in how to solve that problem, and the more you know, the more effective and valuable your position will be.
Once you know your market and your position, you can start developing your brand. Make sure to develop your brand so that there’s room to grow and pivot. As proven by Apple and Uber, the brand doesn’t have to be the product. This allows you to change as the market does.
To close, Vic noted that a silver lining of the pandemic is that there’s never been a better time to be an entrepreneur. The risk is low, and the rewards are great – so get started today.
Sales in the modern business world is a far cry from the mid-century culture when everyone was thinking “sell, sell, sell”. The integration of social media, the development of networking communities, and other modern world innovations have changed the way businesses should approach sales.
Have you kept up?
In our latest episode the Entrepreneurship Success Formula Series, Nexus IT Consultants share three vital tips for promoting sales in the modern business world:
Don’t Be Transactional – Be Transformative
You shouldn’t just think about sales in terms of what you’re getting for what you give. Building a culture of value and mutually beneficial business relationships is all about connecting with prospects. “It’s all about the partnership, it’s all about the connection,” says Julia Deaver. “They see right through it if you’re not real”.
Build On Your Community
Your local and online business communities are resources that you can use to indirectly build your brand and support your sales efforts. By developing relationships through connections over adjacent media and content (such as blog posts on LinkedIn, pop culture on social media, and more) you can better network with contacts who may be prospects down the line. “You build those relationships,” says Lindsey Ivie, Director of Strategic Partnerships, Nexus IT Consultants. “It’s easier to get your foot in the door with an opportunity when you’ve already established that.”
Don’t Sell Where There Isn’t A Need
How can you expect to sell a service or product if you don’t know for a fact that there is a demand for it?
If you’re going to spend the time and money developing something you plan to eventually sell, you need to do your homework first and make sure there’s a market for it.
“You can’t force people,” says Earl Foote, CEO, Nexus IT. “If you have a conversation with somebody where there isn’t a fit, or isn’t a need, move on.”
To sell successfully, you need to be authentic, resourceful, and strategic. Your sales efforts should be graceful and carefully executed – don’t let an outdated mindset keep you from selling what you have to offer.