Business owners, especially small business owners, usually associate innovation with the big bucks—how could you shell out for the latest in tech when you’re still trying to keep the lights on? But there are two important things to note about tech and innovation:

  1. Investing in the right tech will make your business more profitable
  2. There are experts ready to help you pick the right tech innovations

Learn all you need to know about how embracing innovations can give your business a competitive advantage. And how Nexus IT can help your business integrate these innovations.

To Innovate or Not to Innovate?

Before delving into the specifics of how embracing innovations can give your business a competitive advantage, it’s important to address a common concern among business owners: cost. It’s true that implementing new tech and processes can come with an initial investment, but the long-term benefits far outweigh this cost.

In fact, studies have shown that businesses who embrace innovation see higher profits and increased productivity. This is because the right tech and innovation can streamline processes, cut costs, and open up new opportunities for growth.

The Paired Risks of Inaction and Misguided Action

Choosing not to innovate—or worse yet, to innovate without all the right information—has significant risks. Consider Blockbuster, which infamously rejected the opportunity to purchase Netflix. Such missed opportunities can spell doom for businesses that don’t keep an eye on the horizon.

The Opportunity Cost of Stagnation

Then there’s the other side of the coin—the risks we don’t see because we didn’t act. What could your business have achieved if you’d been the first to adopt cloud-based customer relationship management, for instance?

Could a competitor encroach upon your market share by offering Blockchain-based supply chain solutions that you dismissed as trends or fads? The opportunity cost of stagnation can be infinitely higher than the effort posed by early adoption and adaptation to tech trends.

Four Current Innovations in Tech

To be a leader in your industry, you have to learn to not only anticipate technological shifts but to also align your business model with them. Nexus IT has a team of professionals who can ensure your business progresses with the development of new technologies. 

Here are four tech innovations that we think will redefine business in capabilities, reach, and consumer engagement.

The Internet of Things (IoT)

The IoT is the concept of connecting everyday devices to the internet, allowing them to collect and share data. This has enormous potential for businesses, from optimizing supply chain management to improving customer experiences. For example, a smart refrigerator in a grocery store could track inventory levels and automatically reorder products when they run low.

Artificial Intelligence (AI)

AI has already made strides in various industries, from chatbots handling customer service to algorithms improving financial trading. As AI continues to evolve and become more accessible, businesses can use it to automate tasks, improve decision-making processes, and enhance the overall customer experience.

Augmented Reality (AR) and Virtual Reality (VR)

Although still relatively new technologies, AR and VR have the potential to revolutionize how businesses engage with customers and employees. AR can enhance real-world experiences, such as trying on clothes virtually before making a purchase. VR can transport customers to virtual environments, allowing them to interact with products or services in a more immersive way.


Blockchain is a decentralized digital ledger that securely records transactions. Its applications are vast and varied, from improving supply chain management to enhancing data security. Embracing blockchain technology can help businesses increase transparency, reduce costs, and build trust with customers.

Nexus IT: Your Partner in Tech and Innovation

Tech and innovation go hand-in-hand—the past few decades have shown us that businesses that don’t adapt and evolve with technology will struggle to stay afloat. That’s where Nexus IT comes in. Our team of experts stays at the forefront of tech trends and can help you identify and implement the right solutions for your business.

Whether it’s adopting new software or revamping your entire digital strategy, we’ll work with you every step of the way to ensure a smooth and successful transition. Don’t let the fear of change hold you back—embrace innovation with Nexus IT as your partner and get in touch today.