Most companies that are active on social media are aware of the importance of having a social media manager, a specialist who analyzes and brings their insights and conclusions about the company’s status on social media sites to management. There are obvious metrics and superficial insights that can be gained from a cursory examination of […]
With all the emphasis put on the customer in the global business environment, knowing what your customers want, how they feel about your products or services and what their expressed views are on social media, knowing the nuances of customer terminology is critical to be able to differentiate between a satisfied customer and one who […]
Marketing Applications and Software With the automated options available for businesses, it is no longer necessary for your online marketing plan to be managed manually. Both time and money will be saved if you research, review and choose a package that makes sense for you and your company. This isn’t just limited to things like […]
The Internet of Things (IoT) is the international effort to incorporate unique identifiers to give household and industrial devices the ability to transfer data over a network and avoid human-to-human or human-to-computer involvement. In other words, the chips included on IoT devices will do all the work. The advantages are that companies will be able […]
If you have ever been in a retail store where you are trying to access the Internet (to compare price, for example) and find yourself without Wi-Fi access, you may start to think that there is something the store does not want you to know. What is closer to the truth of the matter is […]
In today’s workplace, one thing that is almost a certainly is the need to stay in the productivity loop while you are traveling or working from a remote location. Many options exist for you and your staff to remain in touch while one or more team members are either on the move or located away […]
If you’ve heard it once, you’ve heard it a thousand times. Mac’s are just “safer” than PC’s. They’re less prone to viral and other types of hacking attacks. This has, in fact, been a major selling point for the machines, and Apple has used it to good advantage. The problem is, it’s not true, generally […]
When people think about extreme reactions to changes in technology within a company, what most often comes to mind is the older worker, the one who is not a digital native. These are the people for whom change has come too quickly and demanded retraining for positions that otherwise were following a simpler and established […]
When we think of technology, there are two main ideas that come to mind. The first is hardware, the tangible products that we directly experience such as a smartphone camera or a cloud server. The second is software, commonly known as apps, which are not tangible but of which we do see the results. For […]
In the United States and many other countries, the small business is at the heart of economic growth and sustainability. Though the definition of a small business may vary, one thing is clear: the number of people employed by them greatly outnumbers that of the largest corporations. With the expansion of the Internet over the […]
You have probably heard more than you care to about social media sites such as Facebook and Twitter, their popularity and the viral nature of people’s posts that claim to “crash the Internet.” Dramatics aside, social media serves many valuable functions in the company business plan, particularly how it relates to your customers. Engaged and […]